Temm Communications is specialised in PR and brand development for gender smart companies.
Many companies have an enormous growth potential, but sometimes don't think in the same way as their new and growing clients groups. One good example is when women make up this group. Women have driven the economic growth in the world the last decade to a higher extent than India and China together.
Temm Communications help its customers tap into this vast customer segment; increased insight helps develop successful, gender smart companies.
Tatiana Butovitsch Temm is the founder of the Gothenburg based company. Tatiana is an experienced keynote speaker and communications expert. She has a degree in Journalism from the University of Göteborg and has worked as a reporter, editor and editor-in-chief. After leaving, she then went on into brand value communications and held the position as head of the Corporate Communications department at Volvo Cars.
VOLVO´S CONCEPT CAR YCC
More than 2,4 column kilometres of press cuttings and hundreds of broadcast stories from all over the world. That was the result of nine women's work with the concept car YCC. Tatiana was the communications manager for the project, which "included women without excluding men". The group worked after a thesis: If you meet the expectations of women, you exceed the expectations of men.
But the key to success is in knowing - not guessing - what those expectations are.